B2C SEO Services

SEO That Brings Customers to Your Front Door

When someone in your area searches for what you do, you should be the business they call. We get local companies ranking in the map pack and on page one, so search turns into phone calls and booked jobs instead of a traffic report.

Free audit. No contract to see it. We'll tell you what's holding your rankings back.

Since 2020 Growing local and online businesses
40+ Client accounts worked
USA-wide Every state, every major city
No contracts Month to month, cancel anytime
What It Is

What Is B2C SEO?

B2C SEO is search engine optimisation for businesses that sell directly to consumers. It focuses on getting found when a person nearby searches for a service or product they need right now, usually on a phone, often with the words "near me" attached. Success is measured in calls, bookings, and orders rather than traffic.

The mechanics differ from B2B in one important way: the person searching is usually the person buying, and the decision happens in minutes rather than months.

That makes three things matter far more than they do elsewhere: your Google Business Profile, your reviews, and whether your site loads fast enough on a phone that someone doesn't just hit back and call the next result.

Who B2C SEO is for

  • Local service businesses that get customers by phone: plumbers, dentists, HVAC, med spas, contractors
  • Multi-location businesses that need each branch ranking in its own city
  • Ecommerce stores selling to consumers, where product and category pages drive revenue
  • National consumer brands competing on non-local search terms
  • Any small business whose customers start with a Google search
Our Services

Three Ways We Grow Consumer Businesses

Most clients need one of these. Some need two. We'll tell you which on the audit call rather than selling you all three.

Most requested

Local SEO Services

For businesses that serve a city or a radius. The goal is simple: rank in the map pack when someone nearby searches for what you do.

  • Google Business Profile setup and optimisation
  • Map pack and local pack ranking work
  • Location and service area pages
  • Local citations and directory consistency
  • Review generation and response strategy
  • Call tracking so you see which searches ring the phone

Best for: plumbers, dentists, HVAC, contractors, clinics, restaurants, med spas

Ecommerce SEO

For online stores where category and product pages are the revenue engine, not the blog.

  • Category and product page optimisation
  • Product schema and rich result markup
  • Site architecture and internal linking
  • Technical fixes: speed, crawl budget, duplicate content
  • Buying-intent keyword targeting
  • Conversion work on the pages that already get traffic

Best for: online retailers, D2C brands, multi-product stores

National SEO

For consumer brands competing across the country, where there's no map pack to win and the fight is on organic results.

  • Competitive keyword strategy
  • Content built around buying intent
  • Technical SEO and site health
  • Authority and link acquisition
  • Multi-city and multi-location page structures
  • Optimisation for Google's AI answers

Best for: franchises, multi-location brands, national consumer services

Why Splintify

Why Small Businesses Choose Us

01

We report on calls, not clicks

Call tracking and form attribution come standard, so you see which searches produced actual business. Rankings and traffic are supporting detail, never the headline.

02

No long contracts

Month to month. If the work isn't producing, you leave. We'd rather earn the next month than lock you into twelve.

03

You talk to the person doing the work

No account manager relaying messages to a team you never meet. The person on your calls is the person in your account.

04

Built for how people search now

Voice search, "near me" queries, and Google's AI answers all pull from structured, well-marked-up pages. We build for that, not for a 2018 checklist.

05

Honest about timelines

Local results usually take two to four months. Anyone promising page one in thirty days is either guessing or about to do something that gets you penalised.

06

Plain-English reporting

A monthly summary you can read in five minutes: what we did, what it produced, what's next. No 40-page PDF nobody opens.

Industries

B2C SEO Industries We Serve

Search behaviour changes by trade. Someone looking for an emergency plumber searches differently from someone researching a cosmetic dentist. We build the strategy around how your customers actually search.

Not listed? The approach works in any consumer market where customers start with a search. Tell us what you do and we'll show you what people in your area are searching for.

Locations

Locations We Serve

We're based in Chicago and work with businesses across the United States. Local search behaves differently in every market, so we build each campaign around the competition, search volume, and customer behaviour where you actually operate.

Primary Markets

Where we work most, and where we know the competitive landscape in detail.

Chicago, IL Indianapolis, IN Columbus, OH Charlotte, NC Nashville, TN Tampa, FL

Growth Markets

Fast-expanding metros where local search competition is still light enough to win quickly.

Raleigh, NC Jacksonville, FL Kansas City, MO San Antonio, TX Oklahoma City, OK Grand Rapids, MI

Major Markets

High-volume, high-competition metros. Longer timelines, larger upside.

New York, NY Los Angeles, CA Miami, FL Atlanta, GA Austin, TX Phoenix, AZ Denver, CO Washington, DC

Operating somewhere else? Local SEO doesn't require a local agency, it requires one that understands how local search works. We serve businesses in every state. Tell us where your customers are and we'll show you what they're searching for.

The Process

How Our SEO Process Works

  1. 1

    Audit

    We look at where you currently rank, what your competitors are doing, the state of your Google Business Profile, and what's technically holding the site back. You get the findings whether or not you hire us.

    Week 1
  2. 2

    Strategy

    We map the searches your customers actually use, pick the ones worth winning, and agree a plan: which pages get built, which get fixed, and what order it happens in.

    Week 2
  3. 3

    Execution

    Google Business Profile work, service and location pages, technical fixes, citations, reviews, and content. This is the bulk of the engagement and it runs continuously rather than in bursts.

    Month 1 onward
  4. 4

    Growth

    Track what's producing calls, expand what works, cut what doesn't, and widen into new search terms and service areas as rankings hold.

    Ongoing
Results

What Changes When You Rank

These are the mechanisms. What any specific business sees depends on its market, competition, and starting position.

  • The phone rings from search Map pack listings carry a call button. Ranking there means people contact you without ever visiting your site.
  • You capture "near me" demand Local intent searches are the highest-converting queries in consumer search, and they go to whoever is visible at that moment.
  • Better leads, not just more Someone searching for your exact service in your exact area is closer to buying than anyone who clicked a display ad.
  • You stop renting your traffic Paid ads stop the day the budget stops. A page that ranks keeps producing without a daily spend behind it.
  • Reviews start compounding Better rankings bring more customers, more customers bring more reviews, and reviews improve rankings again.
  • You show up in AI answers Google's AI overviews and assistants like ChatGPT pull from well-structured pages. The same work that ranks you also gets you cited.
FAQ

Frequently Asked Questions

How much does SEO cost for a small business?

Across the US market, small business SEO typically runs from a few hundred dollars a month for a single-location local campaign to several thousand for competitive multi-location or ecommerce work. Price tracks scope: how many locations, how competitive your area is, and whether pages need building or just fixing. We quote after the audit, once we know what the work actually involves, rather than before.

How long does SEO take to work?

Google Business Profile improvements can move local rankings within weeks. Meaningful local SEO results usually show in two to four months, and competitive markets or national campaigns take longer. Anyone promising page one in thirty days is either guessing or planning something that will get you penalised later.

What is local SEO?

Local SEO is the work of getting a business found in searches tied to a place, including the Google map pack. It centres on your Google Business Profile, consistent business information across the web, reviews, and pages built around the services and areas you cover. It's what makes you appear when someone searches your service plus "near me".

Do you offer SEO for my industry?

Very likely. We work across home services, health and dental, beauty and wellness, legal, real estate, hospitality, automotive, ecommerce, and education. The industries section above lists the trades we work in most often, and the approach applies to any consumer business whose customers start with a search.

How do I rank on Google Maps?

Three things drive map pack rankings: relevance, distance, and prominence. In practice that means a complete and correctly categorised Google Business Profile, consistent business details everywhere you're listed, a steady flow of genuine reviews, and pages on your site that clearly cover each service and area you serve. Distance you can't change; the other two you can.

Why is my business not ranking on Google?

The usual causes, in rough order of frequency: an incomplete or wrongly categorised Google Business Profile, inconsistent business details across directories, too few recent reviews, no dedicated pages for the services and areas you cover, or a site that's slow on mobile. The audit identifies which of these applies to you.

Do you require a long-term contract?

No. Work is month to month and you can stop whenever you want. SEO takes months to compound, so we'd rather earn the next month than hold you to a year you regret by month three.

What is included in the free audit?

A review of your current rankings, your Google Business Profile, your top competitors, and the technical issues holding your site back, plus the specific searches your customers use that you're not showing up for. It's yours to keep whether or not you work with us.

Do you work with businesses outside Chicago?

Yes. We're Chicago-based and work with businesses across the United States, in every state and most major cities. Local SEO doesn't require a local agency; it requires an agency that understands how local search works.

How is B2C SEO different from B2B SEO?

B2C search is fast, local, and mobile: the person searching is usually the person buying, and the decision happens in minutes. B2B search is slower, involves a committee, and rewards comparison and pricing content over map pack visibility. If you sell to businesses, our B2B SEO services are built for that instead.

Get Started

Find Out Why You're Not Ranking

Tell us what you do and where you do it. We'll audit your rankings, your Google Business Profile, and your competitors, then show you exactly what's holding you back and what it would take to fix.

Free, no obligation, and the audit is yours whatever you decide.

  • No contracts, month to month
  • You speak to the person doing the work
  • Reporting on calls and leads, not just rankings

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We'll get back to you within one business day.