Traffic that was never going to buy
Rankings for broad informational terms bring students, competitors, and visitors in countries you don't sell to. The dashboard looks excellent every month. Nobody fills in the form.
B2B SEO Services
Your SEO report says traffic is up.
Your SEO report says traffic is up.
Your pipeline disagrees.
We build B2B SEO around the queries your buyers type when they have budget and a deadline. Low volume, high intent, and measured on meetings booked rather than sessions.
Since 2020
Running B2B outbound and search for growing companies
40+
B2B and SaaS accounts worked
2 to 4 mo
Typical time to a first ranked commercial page
3 channels
Search, email, and phone working one shared ICP
The Problem
Traditional SEO Was Built for a Buyer You Don't Have
The volume model works when your customer is a consumer and traffic converts at scale. It collapses when your total market is four thousand companies and the person you need is one of six people inside each one.
Content written for an algorithm
Two thousand words of "ultimate guide" that reads like it was written by someone who has never spoken to your buyer. Because it was.
Disconnected from sales
The agency doesn't know which leads closed, so nothing adjusts. The content calendar runs on its own logic, deaf to what your reps hear every day.
"Impressions, sessions, average position. All real metrics. None of them appear anywhere in a board conversation about revenue."
The reporting problem, in one line
The Mechanism
How B2B SEO Generates Pipeline, Not Just Traffic
B2B SEO generates pipeline by targeting bottom-of-funnel queries: the searches people make once they've accepted they have a problem and are choosing between solutions. Comparison, alternatives, pricing, and use-case searches carry low volume and high purchase intent, rank faster than head terms because fewer sites compete for them, and convert immediately because the visitor is already evaluating.
Built third
Top of funnel
"what is outbound sales"
High volume. Months to rank. Converts at a fraction of a percent. Most agencies start here because the traffic graph moves.
Built second
Middle of funnel
"in-house sdr vs outsourced"
Moderate volume. The buyer has a problem and is scoping approaches. Useful, but still one step from a decision.
Built first
Bottom of funnel
"outsourced sdr pricing"
210 searches a month. Ranks in weeks, not quarters. Every visitor is comparing vendors with a budget in hand. This is the page that books meetings.
Most agencies work top to bottom because that's where the volume is. We work bottom to top because that's where the revenue is. The commercial pages fund the rest of the programme.
The Approach
ICP-Driven SEO, Built Backwards From Revenue
We start where our outbound work starts: your Ideal Customer Profile. Everything after that is downstream of the buyer definition, never of a keyword tool's volume column.
See what we'd targetKeywords chosen by fit, not volume
We target what your buyer types when they have the problem you solve, even when that's 90 searches a month with no competition data behind it. Volume is a proxy. Fit is the actual measure, and in B2B the two rarely point the same direction.
Commercial pages before thought leadership
Comparison pages, alternatives pages, pricing questions, and use-case pages get built first. They rank faster, convert immediately, and prove the channel works before you've spent a year publishing essays nobody attributes revenue to.
Sales conversations feed the content
We run outbound for B2B companies every day through our B2B lead generation services, so we hear what buyers object to and which words move them. That goes straight into the pages instead of being inferred from a SERP analysis.
Reported on pipeline
Qualified leads, demo requests, and opportunities influenced. Rankings and traffic are inputs we watch closely and never present as the outcome. If a page ranks and produces nothing, that's a problem to fix, not a win to report.
Search and outbound working one ICP
The same buyer definition drives the content and the outreach. Prospects who've seen your site respond differently to a cold email or a LinkedIn message than those hearing your name for the first time.
What's Included
Five Workstreams, Running in Parallel
Not a sequence. Technical work happens while content is written, and conversion work starts the moment the first page ranks.
B2B SEO Strategy
A defined ICP, a map of how your buyers search at each stage, an audit of where you currently appear, and a prioritised build plan. The deliverable names which pages get built in which order and what each is expected to produce, so nothing gets written on a hunch.
B2B Intent Keyword Research
Keywords sorted by buying stage rather than volume: comparison and alternatives queries, pricing questions, integration and use-case searches, and the vocabulary your market uses that no tool has indexed properly.
Content Creation
Landing pages, comparison pages, and long-form content written by people who understand B2B sales. Every page has a defined buyer, stage, and next step, which is why the copy argues rather than describes.
Technical SEO
Crawlability, indexation, architecture, Core Web Vitals, internal linking, and structured data. Unglamorous, but a page that can't be crawled never gets the chance to convert anyone.
Conversion Optimisation
Ranking is half the job. What the page asks for, where the form sits, what the offer is, and where qualified traffic drops off. A page at position two that converts nobody is a rounding error.
The Process
How the Engagement Runs
ICP and revenue mapping
Who buys, what they're worth, what triggers the search. Nothing gets built before this is settled, drawn from the same market research that drives our outbound.
Audit and opportunity analysis
Technical health, current rankings, competitor coverage, and the gap between where buyers search and where you appear. Quick wins usually surface here.
Bottom-of-funnel build
Pages closest to a purchase decision go first: comparisons, alternatives, pricing, use cases. Lower volume, faster to rank, immediate commercial value.
Technical foundation
Architecture, speed, structured data, and internal linking fixed alongside the content, so what's published lands on a site that can rank it.
Topical expansion
Once commercial pages are working, we build the supporting content that establishes authority around them and feeds them internal links.
Measure, report, adjust
Reporting on qualified leads and pipeline influenced. What converts gets expanded. What doesn't gets cut rather than defended.
Why Splintify
Why B2B Companies Choose Us for Search
Most SEO agencies have never had to book a meeting. We do it every day, which is why our search work is measured the same way our appointment setting is.
Get Your SEO Strategy Built Around Revenue- SEO tied to pipeline, not traffic Every report leads with qualified leads and opportunities. Rankings are supporting detail.
- Human-led execution Strategy and content by people who talk to B2B buyers daily. Nothing outsourced to a content mill.
- One ICP across every channel Search, cold calling, email, and LinkedIn all working the same buyer definition instead of four different ones.
- B2B and SaaS only We don't run e-commerce or local consumer campaigns, so the playbook isn't borrowed from a different market.
- Built for Chicago and US B2B markets Chicago-based, working with companies across the United States selling into North America.
- No ranking guarantees Nobody controls Google's index. We commit to the work and to honest reporting on what it produces.
Who This Is For
Built for B2B Companies With a Narrow Buyer
The narrower your market, the worse conventional SEO serves you, and the wider the gap between what a generic agency delivers and what you actually need.
SaaS companies
Where comparison and alternatives searches are the highest-value queries in the market. A SaaS SEO agency that skips them is leaving the pipeline on the table.
B2B service providers
Staffing, financial services, logistics, commercial services. Long cycles where one closed deal justifies the whole engagement.
Agencies
Teams that rank clients well and never get to their own site, because internal marketing is the first thing cut when client work spikes.
Companies already running outbound
Where SEO makes cold outreach land better, and outbound conversations reveal exactly which content to write next.
Industries
B2B SEO Industries We Serve
Search behaviour changes by sector. A manufacturer's buyers search specifications and suppliers; a SaaS buyer searches competitor comparisons. We build the keyword strategy around how your market actually looks for what you sell.
Technology & SaaS
Professional & B2B Services
Industrial & Manufacturing
Financial & Legal
Healthcare & Medical
Construction & Real Estate
Logistics & Supply Chain
B2B eCommerce & Retail
HR, Education & Training
Energy, Telecom & Infrastructure
Not listed? The approach is the same in any B2B market with a definable buyer. Tell us who you sell to and we'll map the search landscape for it.
FAQ
Frequently Asked Questions
What is the difference between B2B SEO and traditional SEO?
Traditional SEO optimises for search volume, because in consumer markets traffic converts at scale. B2B SEO optimises for buyer fit: a page ranking for a 200-search-a-month query can fund a year of work if three visitors become customers. That single change cascades through keyword selection, which page types you build, how content is written, and what counts as success.
How long does B2B SEO take to generate leads?
Technical fixes can move things within weeks. New commercial pages targeting lower-competition buying queries typically start ranking in two to four months, and those are the pages that produce leads first. Competitive head terms take considerably longer. Any agency quoting a fixed timeline for rankings is quoting a number they don't control.
How does B2B SEO generate pipeline?
By ranking for searches people make when they're close to buying rather than close to curious. Comparison pages, alternatives pages, pricing questions, and specific use cases pull in people already evaluating a purchase. That's why we build those before the top-of-funnel content most agencies start with.
Do you work with SaaS companies specifically?
Yes. SaaS is one of the clearest fits, because the buying journey runs through searches that map directly onto purchase intent: comparisons against named competitors, alternatives to a tool someone already uses, integration and pricing queries. Those are the highest-value pages in SaaS search and the ones generic agencies deprioritise.
Do you guarantee rankings?
No, and be wary of anyone who does. Nobody controls Google's index. What we commit to is the work: strategy, pages, technical foundation, and honest reporting on what's producing leads and what isn't.
How does this work alongside outbound?
They feed each other. Objections your BDR hears on calls tell us which content to write next, and prospects who've seen your site before a cold call respond differently than those who haven't. Running outbound email and search against the same ICP covers your market from both directions.
What does the free opportunity list include?
Ten live buying-intent queries your prospects are searching, with search data, an assessment of intent, and which page type would capture each one. We define your ICP on a short call first, since the list is worthless without it. No cost, no obligation, and it's yours whatever you decide.
What do you report on?
Qualified leads, demo or call requests, and pipeline influenced, with rankings, traffic, and technical health as supporting detail. If a page ranks well and generates nothing, that's a problem to solve rather than a win to report.
Get Started
See What SEO Would Actually Target in Your Market
Short call to define your ICP, then we send 10 live buying-intent queries your prospects are searching, what each is worth, and which page would capture it.
No cost, no obligation, and the list is yours whatever you decide.
Prefer another route? Get in touch here.
Used by B2B teams to consistently generate qualified sales conversations.