Verified decision-maker contacts built to your Ideal Customer Profile, then actually worked.
Most B2B list building services hand you a spreadsheet and wish you luck. Our outsourced lead generation model goes further: we build the list, then a dedicated BDR calls it, emails it, and books meetings from it.
Free ICP session. No cost, no obligation, and you keep the account list either way.
B2B prospecting is the work of identifying which companies fit your Ideal Customer Profile (ICP), finding the specific person inside each one who can make the buying decision, verifying you can actually reach them, and then reaching out. List building is one stage of that process: the part where research becomes a usable set of contacts.
The distinction matters because most B2B contact list providers sell the middle step and skip the two on either side.
You get five thousand rows. Nobody defined the buyer before the export ran. Nobody works the list after it lands. The file is technically accurate and commercially useless.
A prospect list has no value until someone contacts the people on it. That's why our sales prospecting services are built around the outreach rather than the export: the same BDR who will call and email these accounts is involved in defining who goes on the list in the first place.
Industry, company size, role, region, and the triggers that mean a company is worth contacting now. Built through B2B market research, not guessed from a filter panel.
The person who can approve the purchase, not whoever's job title matched the search string. Finding decision makers in B2B is the hard part of the job, and the part that decides whether outreach works.
Contacts, then outreach, then replies, then booked meetings. Anything that stops at the spreadsheet is a data service wearing a lead generation label.
The obvious cost of a poor list is bounced emails. The real cost is everything downstream: a rep spending three weeks calling companies that were never going to buy, and a quarter's pipeline built on the assumption that they were.
Here's where B2B lead lists usually break down:
Contacts pulled from a database that was accurate two years ago. People change jobs constantly, and a stale record doesn't announce itself until a rep has already burned a call on it.
The list is full of coordinators and analysts because those titles are easy to find. The person with budget authority is harder to identify, so most providers don't bother.
Every hour a rep spends on a mistargeted account is an hour not spent on one that could close. The list is cheap. The time spent working it isn't.
The file arrives, gets uploaded to the CRM, and sits there. Buying a list is the easy decision; staffing the outreach against it is the one that actually gets deferred.
Splintify assigns a dedicated BDR, a Business Development Representative working your niche only, who owns the whole sequence. They define the ICP with you, research and build the target account list, verify the contacts, and then work that list by phone, email, and LinkedIn.
One person, one account list, from research through to booked meeting. That's what separates full B2B lead generation services from a data subscription.
A rep who has to call a list learns fast which segments answer and which don't. When the person building the list is the person working it, that feedback lands in a week rather than a quarter, and the next batch is better because of it.
Hand the list to a separate team and that loop never closes. The data provider has no idea which records converted, so nothing improves.
The BDR building your list is the one contacting it. Targeting sharpens with every week of live calling.
Contacts are checked before outreach starts, so your reps aren't the ones discovering that a record is dead.
Cold calling, outbound email, and LinkedIn outreach all working the same accounts in the same week.
The output isn't a file. It's a qualified appointment on your calendar with someone who can make the decision.
Want to see 25 accounts we'd go after in your market?
Get a Free Sample ListThese run in sequence, and each one feeds the next. Skipping any of them is why most outbound programs stall.
We define your Ideal Customer Profile precisely enough to build a call list from: industry, company size, revenue band, region, buying role, and the triggers that mean a company is worth reaching now rather than next year. This is the step that determines whether everything after it works.
Account-by-account research to identify which companies genuinely match the ICP and who inside each one owns the decision. Titles vary wildly between industries and company sizes, so this is done by a person reading the org, not by a filter matching a string.
Named contacts with the fields your reps actually need: role, direct contact details, company context, and the reason this account is on the list. Enrichment fills the gaps that make outreach relevant rather than generic.
Contacts are verified before outreach begins, duplicates removed, and records that can't be confirmed are dropped rather than shipped. A smaller list you can trust beats a larger one your reps stop believing in after the third dead number.
When a prospect responds, your BDR qualifies for real interest, real fit, and real authority before anything reaches your calendar. Your closers spend their time in conversations worth having, not in discovery calls that should never have been booked.
Cold calling, email, and LinkedIn worked against the same account list, sequenced deliberately. A prospect who ignores a call may answer an email; a LinkedIn reply can move to a call the same day. Coordinated B2B appointment setting turns contacts into meetings.
Not a list of features. These are the things that shift when the accounts you're contacting are the right ones.
Prospecting is the step most teams know they're skipping. It's slow, unglamorous, and the first thing to get dropped when a rep has a quota. These are the teams where outsourcing it changes the most.
Where the ICP is narrow and specific, and a broad list wastes more time than it saves.
Teams good at delivery, less consistent at their own outbound, where prospecting slips whenever client work spikes.
Staffing, financial services, commercial and facilities services, where relationships start with a direct conversation.
Companies that need pipeline before they can justify a full SDR team, and can't afford a bad first hire.
Where every hour spent building a list is an hour not spent closing, running the company, or shipping the product.
Companies who bought data from a B2B leads provider, watched it go unworked, and want the outreach handled this time.
We're based in Chicago and work with B2B companies across the United States: Illinois businesses selling regionally, and teams nationwide selling into the Midwest.
There's no shortage of B2B contact list providers. The question worth asking any of them: what happens to the list after you send it?
On the intro call we define your Ideal Customer Profile together, then build 25 sample accounts from it: named companies, the decision-maker at each, and the reason that account made the list. It costs nothing, there's no obligation, and the accounts are yours to keep whether or not you work with us. It's the fastest way to judge whether our targeting is any good.
Identifying companies that match your Ideal Customer Profile, finding the person inside each one who can make the buying decision, verifying you can reach them, and contacting them. List building is one stage of it. Prospecting includes the outreach that follows.
Contacts are verified before outreach begins, and records we can't confirm are dropped rather than delivered. Because our own BDRs work the list, inaccurate data costs us directly. A dead number wastes our rep's day, not just yours. That's a stronger incentive for accuracy than any vendor guarantee.
A purchased list is a file. This is a researched account list plus the person who works it: calling, emailing, qualifying replies, and booking meetings. If you only want data, a database subscription is cheaper. If you want meetings, the outreach is the part that produces them.
ICP definition, account research, and list building typically take 3 to 5 business days, in line with BDR onboarding. Outreach starts immediately after, with first conversations usually inside the first week or two and meetings building across the first 30 to 60 days.
We build lists of business decision-makers for legitimate B2B outreach, include clear identification and opt-out in email outreach, and honour removal requests immediately. Compliance obligations vary by jurisdiction and by how you use the data. If you're selling into the EU or UK specifically, raise it on the call and we'll walk through how we handle it.
Yes. The target account list and the contact data built for your campaign are yours, and stay yours.
We'll review it against your ICP, clean and verify what's usable, and fill the gaps rather than starting over. Most existing lists have a solid core and a long tail of accounts that were never a fit. Separating the two is usually the fastest first win.
SaaS, staffing and recruitment, financial services, commercial and facilities services, and professional services firms. Your BDR works your niche only, so they build genuine familiarity with your market rather than spreading across unrelated ones.
Tell us who you sell to and we'll define your ICP on the call, then build a sample of 25 target accounts from it: named companies, named decision-makers, and why each one made the list.
No cost, no obligation. You keep the accounts whether or not you work with us, and you'll leave with a sharper buyer definition either way.
Prefer to reach us another way? Get in touch here.
Used by B2B teams to consistently generate qualified sales conversations.
